Category management, once a buzzword in traditional marketing, is now reshaping itself in the age of social media. If you’ve studied Marketing Management by Philip Kotler (9th edition), you’ll remember the chapter where category management was introduced as a vital concept for brands in the 1990s. While marketing managers back then focused heavily on the broad principlesContinueContinue reading “Category Management in the Age of Social Media: From Bloggers to UGC Creators”
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Building Yourself as a Brand in the Age of AI and Digital Marketing
Discover why personal branding matters more than ever in today’s AI-driven digital marketing era. Learn how building yourself as a brand boosts business success and audience trust. Building Yourself as a Brand in the Age of AI and Digital Marketing In today’s fast-moving world of AI and digital marketing, one truth stands out: if you’re inContinueContinue reading “Building Yourself as a Brand in the Age of AI and Digital Marketing”